Industry Overview

An online food order needs to work for both the customer and the restaurant. Customers need to browse the menu, place an order, pay and follow the delivery. Restaurant teams need to manage the menu, set prices and handle incoming orders.

For the restaurants involved in this project, third-party delivery channels created difficulties around commission costs and access to customer information. Owners also had limited control when delivery delays or mistakes affected the customer’s experience.

Minterminds built CKAFO to give restaurants a direct ordering platform with the customer app, management tools and loyalty features needed to support their delivery business.

Key Needs in Restaurant Ordering

• Direct access to menu, pricing and order management.
• Customer ordering, payment and delivery tracking.
• A business model that reduces commission costs.
• Loyalty tools and sales information to support repeat business.

Client Background

CKAFO was developed for restaurants in the United States seeking more control over their online delivery business. The aim was to let restaurants manage their own menus, pricing and orders while giving customers an app through which they could browse, pay and track deliveries.

The platform also needed to support a zero commission model and include tools for encouraging repeat orders.

To achieve this, CKAFO needed:

• Vendor logins for restaurant management.
• A customer app for ordering and real-time delivery tracking.
• Support for its zero commission model.
• Rewards, cashback and coupons.
• An analytics dashboard covering sales and ordering activity.

Market Opportunity

Minterminds delivered the web, app and admin components supporting these requirements.

The opportunity for CKAFO was to make direct ordering practical for restaurant teams and their customers. Restaurants needed control over their online offering, while customers needed a straightforward way to order and follow a delivery.

Connecting those needs in one platform would give restaurants a channel for taking orders, encouraging customers to return and reviewing sales activity.

Challenges Faced

The project addressed several issues affecting the restaurants’ delivery business:

• Third-party commissions could reach 25 to 30% per order, leaving limited profit on deliveries.
• Customer information remained with third-party platforms, limiting the restaurants’ access to it.
• Customers blamed restaurants for delivery delays or mistakes even when the problem occurred elsewhere.
• A direct ordering channel still needed to provide browsing, payment and delivery tracking.

The Minterminds Solution

Minterminds built CKAFO around direct restaurant management and customer ordering. The delivered platform combines vendor access, a customer app, loyalty tools and an analytics dashboard.

Direct Vendor Access

Restaurant owners and teams can log in to manage their menus, pricing and orders themselves. This gives them direct access to the information customers see and the orders the business receives.

Minterminds included these vendor tools as a central part of CKAFO’s restaurant management experience.

Customer Ordering and Delivery Tracking

The customer app lets people browse menus, place orders, pay and track deliveries in real time. These functions provide the customer side of the direct ordering process, alongside the tools restaurants use to manage it.

Support for the Zero Commission Model

Minterminds developed the platform to support CKAFO’s zero commission model. The model addresses the per-order platform commissions described in the project, allowing more of the order revenue to remain with the restaurant.

Rewards Cashback and Coupons

The platform includes loyalty tools such as rewards, cashback and coupons. These give restaurants ways to encourage customers to place another order through CKAFO.

Loyalty features sit alongside ordering, helping restaurants support repeat business through the same platform customers use to buy from them.

Sales and Ordering Analytics

Minterminds included an analytics dashboard showing sales, peak ordering times and top-selling dishes. Restaurant owners can use this information to review ordering patterns and understand which dishes perform well.

Web App and Admin Delivery

The project included web, app and admin deliverables. Minterminds brought the restaurant management tools and customer ordering experience together as parts of CKAFO’s food delivery platform.

Results and Business Impact

CKAFO reported the following results over six months:

• Commission-related savings: Restaurants saved up to 30% by cutting commissions.
• Delivery orders: 45% increase.
• Repeat orders: 22% growth following the introduction of loyalty rewards.
• Restaurant owners also reported higher profits and stronger customer connections.

What Minterminds Delivered

The reported results show growth in delivery and repeat orders alongside savings from reduced commissions. CKAFO’s vendor tools, customer app and loyalty features support these parts of the restaurant business within one platform.

Minterminds delivered a food ordering platform that gives restaurants direct control over menus, pricing and orders. Customers can browse, order, pay and track deliveries, while restaurant owners have loyalty tools and sales information to support their business.

CKAFO brings those capabilities together under a zero commission model, giving restaurants a direct channel for online orders and repeat customer business.